The latest report from the Turkish Statistical Institution (Turk Stat) shows Turkish tourism revenue in 2017 rebounded by 18.9 per cent year-on-year.
Reaching its peak in 2014 with a record-breaking US $34 billion, revenues dropped dramatically during the next two years following a series of terrorist attacks and a failed coup that rocked the tourism industry in Turkey.
Intense security campaigns as well as branded media advertising helped tourism start to recover in 2017, and revenue for the total year was US $26.3 billion. Some US $21.5 billion of that is credited to independent travel while package tours accounted for US $4.8 billion.
Foreign visitors spent the most amount of money on food, drink and transport, closely followed by overnight accommodation, with the majority preferring hotels and motels despite the increase in popularity of self-catering facilities.
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Turkish tourism enjoys huge rebound in 2017