New developments in mobile could affect the travel industry.
Since we last reported on augmented reality (AR) a year ago, use of the technology has picked up even more steam. Initially expected to create $600 million in revenue last year, according to a January 2017 TechCrunch article, augmented reality instead generated $1.2 billion, in large part because of the huge popularity of Pokémon GO. When coupled with that of virtual reality, the AR market is expected to grow to more than $162 billion in 2020, according to the International Data Corporation. Because of the technology’s promise for long-term growth, big players such as Google, Samsung and Apple are getting into the game with AR platforms for developers; and, for the first time, Apple is putting out a mobile device that’s AR-centric.
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Augmented Reality Update