Gordon S. Gurnik, RRP, is president of RCI, and is responsible for all RCI operations.
Gurnik, a long-term veteran of RCI, joined the company in 1987, serving in various roles during his tenure including operations within the contact centers, RCI’s revenue management area, creating the company’s inventory valuation and exchange priority systems, club development and product development for RCI. Recently he led the exchange business through a process to significantly enhance the online exchange experience for RCI® subscribing members, making planning and booking a vacation simpler and more fun while adding many new benefits and capabilities for all RCI members.
Through the years, he has been instrumental in advancing the company’s products including the development of the RCI Points® program, the largest points-based exchange system, The Registry Collection® exchange program, the industry’s first and foremost luxury exchange product, and the enhancements to the RCI Weeks® program, which transformed the program by adding more transparency and flexibility than ever before. He has consulted on the development and implementation of most of the shared ownership clubs and has facilitated the majority of the brands launch into the timeshare sector.