For resort managers without the luxury of a dedicated staff—or even a few extra minutes throughout the day—entering the social media space is a daunting task. However, as more and more timeshare owners continue to tweet, post and upload their vacation experiences, it becomes crucial to make sure your resort staff understands how to use those channels to promote the property, address concerns and generate more positive attention, or if a social media strategy is right for your resort.
As the social media landscape continues to grow, more and more channels are emerging and it's easy to become overwhelmed. Here are some ideas for focusing on a few well-established channels and starting to develop your strategy. Click the link below to download your PDF copy.
Developing a social media strategy