World Travel Market (WTM) London 2016 was the most successful ever with a joint-record attendance of 51,500 and the highest number of exhibitor invitees and buyers in the event’s 37-year history.
This year’s version of the travel industry’s leading global event featured extended opening hours (10am to 7pm) – a move welcomed by the 51,444 senior industry executives in attendance – a 4% increase on last year, according to unaudited figures. The rise sees total participant numbers back to the level of 2014 – a record for the event that launched in 1980.
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WTM London 2016 is most successful ever