Earning – and maintaining – brand loyalty is one of the toughest challenges in business, and the latest issue of
RCI Ventures
looks at one company paying great attention to doing both. Pestana Vacation Club has re-engineered and repackaged its product to make the most of a diverse portfolio of property and assets, and enjoyed a major growth spurt as a result. Raising quality standards and offering value for money go a long way to achieving the same outcome, and we highlight a number of resorts in Spain, the UK and Latin America that are doing just that. There’s also an in-depth look at opportunities for the hospitality and shared-holiday ownership industry in China, and much more.