Advancing sustainable tourism across Europe is at the centre of a new agreement between the World Tourism Organization (UNWTO) and the European Parliament.
During his first official visit to Brussels, the UNWTO’s secretary-general, Zurab Pololikashvili, met a number of leading figures including Antonio Tajani, president of the European Parliament, and also addressed its Tourism Task Force.
Pololikashvili highlighted the need to enhance integration, connectivity and technology to maximize the role of tourism in creating jobs and stimulating growth in the European Union (EU).
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UNWTO strengthens tourism links with EU