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Travel Apps or Travel Agents?
October 17, 2016

A new survey shows that the Chinese are leading the way when it comes to using travel apps rather than travel agents to book their holidays.

Global travel deals publisher Travelzoo has conducted a survey* of 6,000 of its Asian, European and North American members to determine how consumers in different markets research and book holidays. While travel apps have been adopted by a vast majority of Chinese respondents – with over 85% of its Chinese members saying the use of travel apps is the easiest way to book a holiday, and more than 70% saying they plan to book flights, cruises, package holidays and hotels via apps – while European respondents showed much more resistance to booking travel on a mobile.

Read the full article here:  Travel Apps or Travel Agents?