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Three Tips for Engaging Baby Boomers
April 19, 2017

How resorts can meet the needs of this pivotal group of travelers.

Baby boomers are still a booming market for vacation ownership, with a large portion of owners being age 51-71. What’s more, boomers are active travelers: Ninety-nine percent who have taken a leisure vacation in the past two years plan to take at least one this year, according to AARP’s Travel Research: 2017 Travel Trends Darla Zanini, RRP, executive vice president of ARDA International Foundation, shares three tips for resorts looking to retain this key group and keep them top of mind.

Read the full article here: Three Tips for Engaging Baby Boomers