The Egyptian Tourism Authority has announced it will re-launch its successful ‘Red Sea Riviera’ logo for its marketing activities in the UK, as part of plans to extend the Red Sea Riviera brand to other resorts.
The initiative will see the logo used by the Egypt Tourism Authority and UK tour operators in promotional activities and advertising campaigns to remind holidaymakers of the allure of the Red Sea, thanks to its luxury resorts, clear blue skies and sandy beaches.
The global reputation of Sharm El Sheikh as a holiday destination was built under the umbrella of the Red Sea Riviera, and the logo was first used in the Egyptian Tourism Authority’s marketing campaigns in 2004.
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