There can be few brands that have been in business as long as Hoseasons – 70 years – and few that have adapted to the ever-changing market better than this leading holiday organisation.
“We have invested heavily in product innovation and technology to ensure we stay relevant to the consumer,” said Paul Hardingham, Hoseasons’ commercial director. Hardingham told delegates that great brand recognition earned over 70 years in the holiday business presented some surprising challenges.
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