Steve Adams
Business & Travel Journalist
The travel industry is losing clients and millions in revenue due to poor customer experience on mobile devices, according to new data. A recent study carried out by U.S.-based Jumio found that about two out of five customers abandon their travel bookings on mobile devices.
The company discovered that abandonment rates were high, even though with a marginal improvement (10 per cent) on the previous year. After analysing online transactions for a variety of industries, Jumio discovered that the clothing shopping sector had the highest abandonment rate at 61 per cent, followed by food shopping sector (41%), with the travel industry third (38%).
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