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More Brits booking direct with hotel websites
July 18, 2017

Special offers for direct bookings and lower prices are luring British holidaymakers to book directly through hotel websites, according to new research.

Almost two-fifths (37%) of Brits plan to book their stays through hotel and self-accommodation provider websites this year, compared to 17% in 2007 and 30% five years ago. This contrasts with international trends where travel agents online and on the high street are the most popular ways for holidaymakers to book their UK breaks (52% and 22% respectively).

Read the full article here:  More Brits booking direct with hotel websites