Meliá Hotels International expects to have more than 100,000 rooms in Asia, the Americas, Europe, Africa and the Middle East by 2020.
The bold statement was made by Gabriel Escarrer, the company’s executive vice president and CEO, during a presentation at FITUR, the international tourism expo held in Madrid earlier this month.
This year’s trade fair, which saw a record attendance of more than 140,000, included Meliá providing a revealing update on its progress in each of the five key objectives in its Strategic Plan to 2018, governed by the idea of becoming stronger, and not merely larger.
Escarrer, highlighted the major aspects of the Plan designed to achieve this objective – expansion, brand renovation and repositioning, digitalisation, corporate responsibility, and the modernisation of the company’s culture and values.
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