Meliá Hotels International is carrying out a major project to adapt to a new environment and business models in the travel industry.
Launched in 2014 Meliá, the Meliá Digital project is a comprehensive transformation on a global and regional level, and sees the Spanish-based hotel company continue to lead the industry in online development, having been the first European hotel chain to offer online bookings in 1997.
The digital project has been developed with Accenture Interactive, a leader in consulting, technology and digital transformation, and has seen the hotel company named Best Digital Transformation Enterprise at the European Mindset Digital Awards 2016, which recognise the most innovative projects in the fields of customer experience, ICT management, and new digital business models.
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