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Major campaign promotes Beijing tourism
Major campaign promotes Beijing tourism
September 7, 2017

A global marketing campaign to promote Beijing’s global tourism image and establish its reputation in the travel and tourism industry has been hailed a huge success.

The ‘Imperial Ambassador’ initiative was launched in May by Beijing Municipal Commission of Tourism Development as part of its Belt and Road Initiative, with the support of strategic partner Air China. The campaign was designed to recruit tourism ambassadors for the area, with the dedicated mini website generating more than 50,000 views with over 2,000 applications and 60,000 new followers.

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