Industry Insights

Timeshare Industry News
Leveraging Loyalty – RCI Ventures Q3/Q4 2017
Leveraging Loyalty – RCI Ventures Q3/Q4 2017
September 15, 2017

The latest issue – Q3/Q4 2017 – of the RCI Ventures business magazine serving the EMEAI region is now available.

As a fiercely brand-loyal consumer myself, I know how hard it would be to persuade me to buy into another product once I have grown to love a product or service I have bought into. I completely understand the value of hitting your consumers’ sweet spot – to keep them coming back for more.

One of RCI’s key clients describes how much work they’ve put into doing just that. In our lead feature, Loyalty: Hit the Sweet Spot. Peter Booth, Vice President of the Pestana Group, and Paul Roberts, Sales Manager at the Pestana Vacation Club, share the process of product and strategy review undertaken at its Madeira Beach Club when it went back into sales earlier this year.

Read the full article here: Leveraging Loyalty – RCI Ventures Q3/Q4 2017