Attract millennials and get a competitive edge over home-sharing services.
Millennials and increased competition from home-sharing services are at the top of industry leaders’ minds, according to a survey conducted by Capital One during ARDA World 2017 at the end of March. Forty-two percent of respondents said that reaching millennials would be the industry’s greatest challenge in the next year, while 26 percent pointed to home sharing. Peter Roth, vice president of marketing and communications and industry relations at ARDA, gives advice on addressing these concerns in the year ahead.
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How to Tackle the Next 12 Months in Timeshare