A new report on the hotel industry identifies six key factors that need to be addressed as it looks to meet the challenges of the future.
The report has been produced by leading Spanish hotelier
Meliá Hotels International (MHI)
– parent of the RCI-affiliated Club Meliá – and makes fascinating reading for members of the industry.
The hotel industry: modernisation or transformation?
Hotel companies cannot ignore major changes in our business environment: changes in geopolitical and economic scenarios, a digital transformation that is creating new paradigms, disruptive business models, and social and demographic changes that have generated hyper- segmentation of demand.
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Hotel industry must face the challenges of the future