Atout France, the France Tourism Development Agency, and its partners are launching the second phase of a pan-European marketing campaign that uses the creative strategy ‘#Feel’ to invoke the five senses.
The move follows a successful first year for the campaign, and features a variety of brands and destinations – and the varied experiences they offer – supported by the services of a number of transport partners, which allow visitors to plan their trip to France smoothly.
The aims of the campaign are to unite the destinations and transport partners within a single marketing activity, promote France to three distinct demographics: families, empty nesters and, to a limited extent, millennials. It principally targets London and the south east of the UK, with the potential to extend to audiences in Birmingham and Manchester.
Read full article here: France uses #Feel campaign to target UK visitors