Tips for building a thriving email readership.
In the age of social media marketing, email can be an overlooked medium, but it shouldn’t be underestimated. Eighty percent of marketers agree that email is core to their business, according to Salesforce’s 2016 State of Marketing Report. What’s more, McKinsey’s 2012 iConsumer survey reports that email is 40 times more effective in acquiring customers than either Facebook or Twitter. Faith Aronow, director of digital marketing at RCI, says the same is true for timeshare: “Owners are expecting email communications from resorts, and for many it’s their preferred channel.” Follow these tips to improve your email-marketing strategy:
Build a strong subscriber list
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Email Primer for Marketers