Aboudi Asali, CEO of HMH – Hospitality Management Holdings, has highlighted the risks and rewards of frontier markets while speaking at a major investment summit.
During an address to the Gulf & Indian Ocean Hotel Investment Summit (GIOHIS 2018) in Abu Dhabi, Asali also revealed the pioneering role the group has played in new and potentially challenging markets such as Africa.
Taking part in the panel discussion ‘Investing in Frontier Markets – Dangerous Hype or Solid Profits?’, Asali stressed that these new markets were an exciting investment prospect, but operators such as HMH had to educate investors of the risks as well as the lucrative potential of the low supply-high demand scenario in such countries.
“At HMH, we have found that investing in frontier markets is not in line with any other markets,” he explained to the audience of industry experts.
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