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Can South Korea sustain Winter Olympics tourism?
Can South Korea sustain Winter Olympics tourism?
February 10, 2018

The Winter Olympics and the Olympic Games are two of the world’s biggest sporting events and consequently attract large spectator and huge audience numbers from all over the globe.

Airlines and hotels benefit from increased tourist flows – both international and domestic – to the city where the Games are held, and so the South Korean city of PyeongChang, host to this year’s Winter Games, can expect more demand and hence higher prices.

However, according to the latest report from data and analytics company Globaldata; ‘Exploring Sports Tourism – Insight into sporting holidays, sport events, and what the future holds for the industry’, the impact is often short-term and tourist levels quickly return to normal once the Games have ended.

Read the full article here: Can South Korea sustain Winter Olympics tourism?