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Brand-name hotel websites failing to keep pace
Brand-name hotel websites failing to keep pace
December 5, 2017

A new study shows that top global hotel brands are struggling to optimise their websites despite investing huge sums in their online activity and knowing how sensitive their revenues are to website speed.

The study by London-based digital marketing agency Positive Partnerships reveals an analysis of 10 global hotel brands by Google PageSpeed, generating a comprehensive data benchmark (see chart below – data generated on 24 October 2017, scores out of 100).

Read the full article here: Brand-name hotel websites failing to keep pace