Serena Eng is the Director of Business Development for South East Asia for RCI. Based in the Singapore office, Serena and her team are responsible for driving RCI’s shared business development and growth goals across the region, by identifying and develop new and existing business partnerships for RCI.
Serena brings with her many years of Sales & Marketing experience. In her previous role, she was with Jeju Shinhwa World (JSW) South Korea where she was involved in the project from the pre-opening and subsequently managed the Integrated Sales & Marketing team, consisting of both the Resort Sales and Marketing team as well as the Casino Marketing team. Serena was instrumental in the setting up of the first Resort Marketing team in JSW which facilitated the resort’s pre-opening needs, and also built the Promotions & Events team as well as the Mass and Premium Mass Marketing team during her tenure.
Prior to JSW, Serena was the Vice President of Regional Sales (Business Development) at Resorts World Sentosa where she led the Indo-China team and spearheaded premium mass products for the resort.