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RCI Pacific brings a little happiness to Australian women in crisis, one handbag at a time
October 18, 2019

There are approximately 85,000 homeless women in Australia, many have fled domestic violence or are experiencing extreme poverty through no fault of their own. They live on the streets, in cars, parks or if they are lucky - a refuge. Most do not have access to basic toiletries like soap, toothpaste, shampoo or sanitary items. Share The Dignity is an Australian women’s charity bringing dignity to these homeless, at-risk and women experiencing domestic violence through distribution of sanitary items.

#ItsInTheBag is Share The Dignity’s Christmas collection to help these vulnerable women in crisis to experience some small Christmas joy. Donors can contribute to #ItsInTheBag by filling handbags with pads and tampons, personal hygiene products and everyday luxuries to homeless women, women at risk or women experiencing domestic violence.


(From left to right) Tania Riddell, Business Development & Affiliate Services Executive, Tanya Lord, Business Development Account Executive and Tracey Goll, Resort Services Consultant.

Tanya Lord, Business Development Executive for RCI in the Pacific region, roped in her colleagues in the RCI Gold Coast office to join this meaningful #ItsInTheBag initiative. She shared, “There are approximately 85,000 homeless women in Australia, with many having fled domestic violence or are experiencing extreme poverty through no fault of their own. We weren’t looking for large monetary commitments from staff, but to just contribute within their means, through small toiletry items (that we often take for granted) as well as handbags once a month. This will go on from April through to November. For us, this is a way to directly help these women and bring them a little happiness this Christmas.”

The DAE team in the Gold Coast and RCI team in Singapore also chimed in to donate handbags to support this wonderful initiative. As of October 2019, the Pacific office has filled a total of 72 bags for the final donation in November. This is a wonderful initiative and we hope that the recipients of the items will be greatly blessed by the bags of items the team has put together.

For more information about ShareTheDignity and how you can contribute to this meaningful initiative, please visit